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Anthony Mottola

ARM / RCA Principal & Solutions Architect

Norvamp · Salesforce Consulting

anthony@norvamp.com
289-686-9208

Summary

I’m a Principal at Norvamp, a Salesforce consulting firm, with a focus on Revenue Cloud Advanced / Agentforce Revenue Management (ARM) and broader Salesforce solution architecture. I take engagements from discovery through delivery: product catalog and pricing design, quote-to-cash, billing integrations, incentive compensation, revenue operations. My clients span SaaS, manufacturing, and financial services. I lead a small team of consultants and developers, own the architecture decisions, and turn messy business requirements into Salesforce solutions that scale.

Core Expertise

Revenue Cloud Advanced / ARM: product catalog, pricing procedures, CML & bundles, quote-to-order-to-cash
CPQ & Revenue Lifecycle: CPQ-to-ARM migration, asset amendments, renewals
Incentive Compensation (Spiff): tiered commission plans, payout rules, statement design
Solution Architecture: data modeling, Flow automation, object design
Sales & Service Cloud: implementation, configuration, process design
Systems Integration: HubSpot–Salesforce, billing platforms, e-signature
Discovery & Requirements: client-facing scoping, technical strategy, documentation
Team Leadership: delivery oversight, mentorship, cross-functional coordination

Experience

Principal & Solutions Architect · Norvamp
Present

I lead concurrent client engagements at a Salesforce consulting practice, end to end: discovery, architecture, delivery, ongoing support. I manage a team of consultants and developers.

SaaS Platform

Led a multi-workstream Salesforce implementation for a growth-stage SaaS company. I designed a custom object architecture for trial and entitlement tracking, built a new marketing attribution framework, ran a phased billing integration across contract- and usage-based models, and audited revenue operations and activity tracking.

Financial Services

Designed and built tiered incentive compensation (Spiff) plans for a fintech sales team: payout rules, conversion logic, statement period configuration.

Consumer / Sustainability

Rolled out HubSpot CRM for a consumer sustainability brand: lead attribution, campaign tracking, form-driven lead capture.

Manufacturing

Scoped a Revenue Cloud Advanced product catalog and pricing structure for a manufacturer selling complex, configurable bundles.

Certifications

✓  Salesforce Certified Administrator
✓  Salesforce Certified Business Analyst
✓  Salesforce Certified Revenue Cloud Consultant

Focus Areas

✓  Agentforce Revenue Management (ARM)
✓  Quote-to-Cash & Billing Architecture
✓  Incentive Compensation Design
Anthony Mottola · anthony@norvamp.com · 289-686-9208 · norvamp.com